HelloFresh

What Festive Dishes
Are Kiwis Most
Interested
In Making?

What Festive Dishes Are Kiwis Most Interested In Making?

HelloFresh was eager to discover the answer, so we examined which dishes Kiwis searched "how to" prepare before and during the week of Christmas. Here's what we found.

HelloFresh was eager to discover the answer, so we examined which dishes Kiwis searched "how to" prepare before and during the week of Christmas. Here's what we found.

The Winners: Turkey & Trifle

When people think of a Christmas meal, they tend to picture either turkey or ham as the main dish. With this in mind, it follows that search interest for "how to cook turkey" has the biggest spike in interest over Christmas (3625%).
Somewhat surprisingly, trifle beats ham for 2nd place with a 2071% increase in search interest over Christmas vs a 1714% increase for ham.
Following ham, eggnog, gingerbread and pavlova saw significant spikes in search interest over the Christmas period.

Search Interest Spikes For Festive Dishes Over Christmas

Below we charted the percentage increase in search interest for the most popular festive dishes over the Christmas period compared to search interest during the rest of the year.

Surge In Search Interest Over The Last Two Christmas Periods

The graph below highlights patterns in search interest for festive dishes over the Christmas period in 2018 and 2019. As you can see, there's a major spike in searches for festive dishes on the week of Christmas. This is unsurprising as most Kiwis who are looking up "how to" prepare popular Christmas meals will be doing it in preparation for gatherings with friends and family on the week of the holiday. The search interest plummets after the Christmas holiday.

Which Christmas Dishes Were Most Popular By Region?

The map below shows which festive dishes had the highest percentage increase in search interest across each region over the last Christmas period. Ham has the biggest spread with 8 out of 17 regions showing the biggest spike in searches during Christmas 2019.

About The Data:
Search volumes are from Google Keyword Planner. Averages are from a 12-month period, from October 2019 to September 2020. Specific data for December and January relates to December 2019 and January 2020.
Google Trends was used to identify the dates when queries are most commonly searched in December and January, based on 2018-2020 data.
© HelloFresh 2021