awareness

fresh ingredients and easy-to-follow recipes straight to your doorstep, so you can enjoy stress-free home cooking

fresh ingredients and easy-to-follow recipes straight to your doorstep, so you can enjoy stress-free home cooki

HelloFresh - Fresh Ingredients Delivered Weekly

hf_landing_page

Make today your Choose-Day! 

#343434

Use the easy-to-use app to update your delivery details, select your recipes, modify your HelloFresh plan or skip a week when you’re on the go. 

Easily choose when you swap, skip or pause your plan!

Simply Delicious meals using fresh, seasonal produce.

Hungry yet? Here’s what you could be cooking!

Don’t miss out

Say hello to dinner!

Add ons promo pill US

Loyalty Program | Onboarding | Rollout | w/ hub | all challenges | US, GB, AU, NZ, NL, DE, BE, AT, FR, LU

IT Add-on wallet roll-out

DK Add-on wallet roll-out

ER Customers

All KN Customers

Loyalty Challenges | Holdout DE

[AU] app users autosave 

CH Reactivations

browse android nl

Fish Meals experiment in BE

LU Reactivations

[CA] Web customers

[BE] app users autosave

CA Reactivations

test-top-ups

[US] All Mobile Prospects (web browser only)

DK Customers

[ER][BE-NL-LU] Early Check-in rollout

[GB] Customers coming from web

15min meal experiment - CA customers 

NL Reactivations

Dynamic copy | LU, FR, DE, AT, NL, BE, US, DK, AU, NZ, GB, CA, SE & IT

US Customers

ER-earlyLC-6boxes2rewards-at

[Global] All countries (excluding NL) for gradual rollout (Web only)

[US] Canceled Customers (only Web)

FR web customers

Add-ons promo test NL

SE Reactivations

All TV Customers

Browse by categories NL

LC | HUB | AT

ALL JP Customers

LP | Mid Loyalties | 4 weeks, 2 rewards | US 

NZ Add-on wallet roll-out

Browse iOS

CG Customers

AU active customers 

All NL Customers

DSAT SE Customers mobile 

LP | Onboarding | Higher Loyalties | Us 

Surcharges Optimization US Customers - 2024-W16 to 2024-W23

[CDP Segment] - Organic Offer Modal Segmentation

FR customers

IT Customers

CK Add-on wallet roll-out

[ER][NO] Early Check-in rollout

All TK Customers

Hub improvements 

GB Subscription wallet roll-out

LP | Red label 

[CA] All Single Question Flow Mobile Prospects (web browser only) 

DE Reactivations

test_audience

[US|IE|GB|NZ|AU] Customers with most common canceled meal size

browse ios us

[ER][GB] Early Check-in rollout

[AU][Active][Holdout]

CG Add-on wallet roll-out

Short 1st meal choice funnel AU

[US] Web customers

[PCON-1826] All US Customers see UPM @ Checkout

LP | Hub | US

Browse by categories US

DE Add-on wallet roll-out

LP | Hub | NL

US Add-on wallet roll-out

LP | Hub | CA

[Global] Entry CTA for SQF (desktop only)

Loyalty Program | New visuals | US

Fish Meals experiment in NL

All TT Customers

[GB] Web customers

iDEAL fix - iOS app V21.16 or higher

UXR Collections GB v1

US customers coming from Web

[US] All Customers

Active NZ customers

GB Reactivations

Loyalty Challenge New Entry Point | NO

[US] Customers without active subscriptions

Browse by categories DE ios

All GQ Customers

ER, CA, FR, NL Subscription wallet roll-out

LC | HUB | LU

[DE | AU | GB | US] Weekly Navigation Controlled Rollout

[DK] Web customers

CG, SE, DK, BE, CK, NZ, YE, AO, NO, GN, AT, MR, IE, GQ, IT, CH, ES, LU, CF, KN Subscription wallet roll-out

iDEAL fix - android app version V21.16 or higher

NO Add-on wallet roll-out

ALL FJ Customers

[ANZ] Web customers

GN Customers

browse by categories android

FR Customers on Mobile Devices

FR Reactivations

CA Add-on wallet roll-out

Early Challenge | US 

All AT customers

LP | Hub | GB 

LP | HUB | DE

LP | Early Program | FR

[Global] Canceled customers (only Web)

Loyalty Challenges | Holdout GB

[INTL] Audience

High Value Protein feature GB

Is not qa

LP | Hub | Rollout web | IT

[BE][Active][Holdout]

LP | Hub | BE

lp_opt-in_challenges_us

LC | HUB | NZ

ER-earlyLC-4boxes1reward-no

FR customers - superquick experiment

lp_opt-in_challenges_nl

UK HVP meals customers experiments

lp_subscription_voucher_us

[BENELUX] Web customers

Browse by categories DE

FJ Subscription wallet roll-out

[US] Canceled Customers (only Mobile)

Loyalty Challenges | Holdout AU

[IE] Web customers

[CMS][Everydayvalues][US]

[INTL] All Single Question Flow Mobile Prospects (web browser only) 

Add-ons price decrease test US

[PCON] BE Android Native Reactivation

[CMS][GB][2P][classic-box][classic-menu][classic-plan][MenuW45/50-2023]

[AT] Web customers

[NO] Web customers

[SE] Web customers

SE - Active Customers

US customers for the Seamless Downgrade rollout

Loyalty Challenges | Holdout US 

LP | Hub | FR 

Early Challenge | NL

LP | High Loyalty Program | CA 

AT Customers

[IT] Web customers

LP | High Loyalty Program| NL

DE, AU Subscription wallet roll-out

[ES] Web customers

[US][All][Menu Team]

Active AU Customers

[CH] Web customers

TT, TO Subscription wallet roll-out

LP | Hub | AU

squad_inventory_stock_update_feature

beta_signup_configuration

jm_and_foundation_test_config

betasignup

squad_order_management_test_dynamic_config_1

kees_config_test

jordan_config_test

my_config

sqdreact-2551_remove_welcome_banner_reactivation

sqdreact-2591_sticky_onsite_offer_new

sqdreact-2647_anchor_discount_banner_v2

at_lp_vs_plans_aa_test

improving_recipes_based_on_customer_feedback

f__cheesecake_price_test_v2

test_laura

csx-backend-integration-test

hf-uk_phf_variety_2024-w23_to_2024-w28

pcon-2059-test

uscro_auto_renewal_terms_conditions

metrics_test_jordan

re-3382_dynamic_journey_healthcare_banner_removal

cancellation_new-benefits-section_global

mr_cadence_in_funnel_test_statsig

tpt_apple_pay

hf_nl_morequick_2024_w23_30

usreeng_dynamic_journey_aa_with_kv

hf_be_morequick_2024_w23_30

statsig-lp-plans-qa-test-pr

areeba_test_mentorship

do_not_touch_pricing_experiment_with_plans_config

lp_hellofresh_en-us_pages_meal-kit-delivery

lp_hellofresh_fr-fr_pages_freebies_offline_code

plans_vs_mlp_aa

lp_hellofresh_fr-fr_about_how-it-works

re_3285_dynamic_journey_express_reactivation_edge

cancellation_new-benefits-section_int

dsat2695_troubleshooting_focused_postcutoff_sw_web

rtego-371-delivery-summary-experiment

usreeng_landing_page_no_vouchers

usreeng_new_meals_preview_cards_collapsed