Founder & CEO, HelloFresh Australia
Founder and CEO of HelloFresh Australia, Tom Rutledge is a self-taught cooking enthusiast and 2011 MasterChef Australia contestant. Tom’s strong skillset in general management and online business operations has seen him successfully establish and grow several businesses in the start-up sector. In 2010, he competed in the third series of MasterChef, where he successfully made it to the top 24 contestants. Following his invaluable experience on MasterChef, Tom put these skills into practice and founded Mr. Perkins & Co., a boutique gourmet home food delivery service. The business was the first proponent of the Meal Kit concept in Australia and ultimately lead to Tom being approached by HelloFresh to launch the company into Australia in 2012.
Chief Marketing Officer and Managing Director, HelloFresh Australia and New Zealand
Managing Director and Chief Marketing Officer (CMO) of HelloFresh Australia and New Zealand, Amy Smith is a data nerd at heart, with a background in mathematics and engineering, and an MBA from Harvard Business School. Amy started her career at McKinsey in Melbourne. Amy's first taste of the start-up life was at Handy in New York City. Amy has worked for HelloFresh for 3 and a half years, across Operations, Product Development and Marketing, across 10 geographies and three continents.
Head of Culinary, HelloFresh Australia
Head of Culinary at HelloFresh Australia, Hannah Gilbert, is an Accredited Practicing Dietitian, recipe developer and culinary nutrition, nutrition communications and marketing specialist with more than seven years’ experience in the food industry. Hannah has extensive experience in recipe, menu and product development and specialised skills in project and people management. In 2017, Hannah was appointed Head of Culinary at HelloFresh Australia where she currently oversees recipe development, menu creation and product development. Hannah is in charge of the nutritional analysis of recipes and meal plans and works in collaboration with the procurement team to ensure the sourcing of fresh, seasonal ingredients and reviews all products to ensure nutritional specifications are met.