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10 Life Skills Every Kiwi Kid Needs Before Leaving Home
New Zealand, 1 October 2025
- New research reveals Kiwi kids are losing critical life skills, with cooking top of the list.
77% of parents say it’s vital kids learn to cook, yet 60% believe today’s children are less likely to pick up cooking skills than when they grew up.
Clinical psychologist Jacqui Maguire, has partnered with HelloFresh to co-develop the Top 10 Life Skills Every Kiwi Kid Should Know Before They Leave Home, and says the findings highlight more than just practical gaps.
The leisure leak in New Zealand – Kiwis are cutting back to keep up
New Zealand, 6 June 2025 – The kitchen has long been the heart of Kiwi homes, but it’s now ground zero for a growing modern pressure: the erosion of leisure time.
Dubbed the ‘leisure leak’, the nationally representative study conducted by HelloFresh of more than 1,000 people found that when life gets busy, 37% cut back on cooking, 58% spend less time on hobbies, and 52% reduce social time.
The research revealed busy lifestyles are increasingly forcing Kiwis to sacrifice the simple rituals that support wellbeing – with cooking, hobbies and socialising among the first to go.
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Tom Rutledge
Founder & CEO, HelloFresh New Zealand
Founder and CEO of HelloFresh New Zealand, Tom Rutledge is a self-taught cooking enthusiast and 2011 MasterChef Australia contestant. Tom’s strong skillset in general management and online business operations has seen him successfully establish and grow several businesses in the start-up sector. In 2010, he competed in the third series of MasterChef, where he successfully made it to the top 24 contestants. Following his invaluable experience on MasterChef, Tom put these skills into practice and founded Mr. Perkins & Co., a boutique gourmet home food delivery service. The business was the first proponent of the Meal Kit concept in Australia and ultimately lead to Tom being approached by HelloFresh to launch the company into Australia in 2012 and New Zealand in 2018.
Claudia Baptista-Fernandes
Hannah Gilbert
Head of Culinary, HelloFresh New Zealand
Hannah, is an Accredited Practicing Dietitian and culinary nutrition, communications and marketing specialist with over 10 years’ experience in the food industry. Hannah’s current role as Head of Culinary at HelloFresh utilises her expertise in product, recipe and menu development to lead a team of chefs, nutritionists, dietitians and food scientists. She oversees the culinary strategy and manages the entire recipe creation process. Hannah sees value in the influential role HelloFresh can play in providing a product that makes cooking healthy meals achievable for all.
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