Log in
HelloFreshIconChevronRightSmallMeal KitsIconChevronRightSmallChanging Diets

Changing Habits: Over 50% of Kiwis Have Altered Food Purchases Due To Rising Living Costs

As the leading meal kit provider, we looked into the changing diets of New Zealanders to examine how Kiwi eating habits have changed over time.
As the leading meal kit provider, we looked into the changing diets of New Zealanders to examine how Kiwi eating habits have changed over time.

Get the discount directly on the App

Scan the QR code if you are from desktop, you can directly click on the button below if you are from your phone

Over 45% of Kiwis Have Recently Changed Their Diet

With local food prices hitting an all-time high over 50% of Kiwis have had to rethink their typical food purchases, opting for ingredients, products and meals that are more cost effective and easier on the purse strings. As the cost of living increases, research revealed that 35% of those who responded have had their weekly supermarket shop increased by $50-$100, urging consumers to rethink the way they shop.
<h2> Vegetarian Recipes Ideal For Those Feeling The Crunch </h2>

Vegetarian Recipes Ideal For Those Feeling The Crunch

If you're one of the many Kiwis who are turning to vegetarian meals to count the pennies, we have a great range of vegetarian recipes full of high protein and packed with flavour. Our Double Cheese and Mac & Greens with Garlic & Pine Nut Crumb Topping or the Smokey Cannellini Bean Chilli with Cheesy Bakes Potato & Chipotle Crema are delicious seasonal dishes that will keep your stomach full and your wallet looking much happier.

<h2> Less Meat, More Money? </h2>

Less Meat, More Money?

With the steep increase in food prices, New Zealanders are aiming to make their money stretch. One way many are adapting to the changes is to alter their diet choices with 42% of the country buying less meat and buying more seasonal produce.



HelloFresh Director of Culinary Innovation and Dietician, Hannah Gilbert says, "Purchasing less meat is sustainable and simple way to decrease your spending. We have a great range of veggie recipes at HelloFresh. Packed with alternative protein options, these meals will also taste just as good the next day, so are perfect for storing away as leftovers, which 58% of Kiwis are doing to help reduce spending.”

How To Practice Mindful Eating

How and what we eat has an important impact on the environment. Over the past few years, an increasing number of Kiwis have adapted their diets with this impact in mind. This is the practice of mindful eating. According to New Zealanders, there are many simple and achievable ways to live more sustainably when it comes to food purchases and consumption. 77% of New Zealanders suggest reducing food waste, whilst 15% have already began to introduce a plant-based diet.

Experts Say Flexitarian or Plant-Based Diets Are A Sustainable Option

Hannah Gilbert says, "Following a flexitarian or plant-based diet is a great step towards helping place less stress on the planet. A dietary shift toward plant foods is vital for promoting the health of our environment and helping reduce greenhouse-gas emissions." A plant based diet is great for increasing your daily vegetable intake, with plants and veggies being a source of essential nutrients, which overall help support your immune system.

Healthy Changes For Healthy Eating

As Kiwis become more knowledgeable about what they eat and how it impacts their overall health, diets begin to change. Over the last few years, 62% of respondents have changed their diet to benefit their overall wellbeing with 44% considering adopting a plant-based diet for health benefits.

HelloFresh Logo

Make home cooking easy with HelloFresh

Not sure what to make for dinner? Receive the most delicious easy-to-cook meals at your door every week. Packed to stay fresh, our meal kits fit perfectly into your fridge and come with super easy recipes that turn out amazing every time.
Not sure what to make for dinner? Receive the most delicious easy-to-cook meals at your door every week. Packed to stay fresh, our meal kits fit perfectly into your fridge and come with super easy recipes that turn out amazing every time.