NZ expresses its vibrant preferences clearly. Regionally, Wellington is the home to the biggest advocates of Italian, and in Otago, Middle Eastern cuisine was the top taste.
Cities across the nation also expressed their different taste buds, with Nelson residents having a clear preference for Indian cuisine, while Japanese food came out on top in Auckland.
HelloFresh has researched 505 respondents across New Zealand to understand their approach to cooking, eating and selecting food to reveal how home-cooking is changing.
-Hannah Gilbert, Director Culinary Innovation & Operations
The 2021 food trends uses internal data based on the recipe choices made by HelloFresh NZ customers. It compares a nine month period, 1st January to 30th September 2021 and 1st January to 30st September 2020. Supplementary data was included to provide a wider context to NZ’s food trends. Search volumes are based on the average number of searches per month for a query using data from SEMrush. Search increases were found using data from Google Trends over the nine month period between 1st January to 30th September 2021.