While vegetarian foods are on the rise, it seems our love of pasta is falling. It was a popular meal item in the first quarter of 2020 but, even with a big spike of interest in mid-2020, it has generally been trending downwards ever since.
Data from Google Trends backs this up, with a decline in searches for ‘pasta recipes’ following the peak in early 2020.
The 2021 food trends uses internal data based on the recipe choices made by HelloFresh NZ customers. It compares a three month period, Week 1 to Week 12 2021 (1st January - 31st March 2021) and Week 1 to Week 12 2020 (1st January - 31st March 2020 ). Supplementary data was included to provide a wider context to NZ’s food trends. Search volumes are based on the average number of searches per month for a query using data from SEMrush. Search increases were found using data from Google Trends over the three month period between 1st January - 31st March 2021.