HelloFresh

Food Trends in New Zealand 2021

Food Trends in New Zealand 2021

How have food trends changed in New Zealand in 2021? We’ve done a deep dive into Kiwi eating habits, using trends and data from the meal kits company HelloFresh to get some insights into what we eat and how we cook at home. Read on to find out more.

How have food trends changed in New Zealand in 2021? We’ve done a deep dive into Kiwi eating habits, using trends and data from the meal kits company HelloFresh to get some insights into what we eat and how we cook at home. Read on to find out more.

Most popular cuisines

Trending dish types

Vegetarian or meat?

Most popular desserts

Choice of carbs

Most popular cuisines

Trending dish types

Vegetarian or meat?

Most popular desserts

Choice of carbs

Most Popular Cuisines in New Zealand

Asian and Italian are the 2nd and 3rd most popular cuisine choices for Kiwis. There was a significant increase of Indian meals delivered by HelloFresh coming into the new year.

In the first 3 months of 2021, we delivered over 133,000 Indian meals. Compared to less than 37,000 meals in the same months of 2020. That is a whopping 260% increase!

Most Googled Indian Recipes In New Zealand

Butter Chicken was by far the most popular Indian dish ordered with HelloFresh. In fact, 3 of the top 5 dishes were chicken-based. Kiwis may love their red meat, but chicken is also a favourite.

Fancy a curry?

What could be more comforting than a steaming hot bowl of flavoursome curry? The percentage of curry dishes shipped in March 2021 was 2.46% greater than March 2020.

We expect to see this trend continue for the remainder of 2021 as this finding is consistent with Google search data showing a 22% increase in Kiwis searching for curry.

Top 10 Curries in 2021

In the first 3 months of 2021 we saw the most popular curry choice for HelloFresh customers was Thai Green Curry with 23,290 orders, followed by Sri Lankan Chicken Curry with 18,979 orders.

Vegetarian Meals back on the rise

We delivered 64,445 vegetarian meals in March 2021, compared to 47,203 in March 2020. This increase in deliveries by HelloFresh mirrors the growing search trend on Google during the past 12 months.

Pasta is on the decline

While vegetarian foods are on the rise, it seems our love of pasta is falling. It was a popular meal item in the first quarter of 2020 but, even with a big spike of interest in mid-2020, it has generally been trending downwards ever since.

Data from Google Trends backs this up, with a decline in searches for ‘pasta recipes’ following the peak in early 2020.

Desserts on the rise

New Zealanders increased their orders of desserts heading into the colder months. 3,825 desserts in January, and 5,304 in April and 6,387 in May! Hop on board the sweets train with HelloFresh and have the tastiest end of your meal.

Does a spiced Apple & Pear Crumble sound scrummy for a cold New Zealand night? Or how about Choc Chip Brownies warm from the oven?

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Methodology

The 2021 food trends uses internal data based on the recipe choices made by HelloFresh NZ customers. It compares a three month period, Week 1 to Week 12 2021 (1st January - 31st March 2021) and Week 1 to Week 12 2020 (1st January - 31st March 2020 ). Supplementary data was included to provide a wider context to NZ’s food trends. Search volumes are based on the average number of searches per month for a query using data from SEMrush. Search increases were found using data from Google Trends over the three month period between 1st January - 31st March 2021.