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New Zealand Food Trends 2022

New Zealand Food Trends 2022

Using a healthy serving of data and insights, HelloFresh is tucking into 2022's top food trends for New Zealand. From top cuisines to dietary preferences, we're exploring how our plates will shape up as we enter the new year!

Using a healthy serving of data and insights, HelloFresh is tucking into 2022's top food trends for New Zealand. From top cuisines to dietary preferences, we're exploring how our plates will shape up as we enter the new year!

Trending dish types

Vegetarian or meat?

Most popular cuisines

Food in 10 years

What are recipe developers saying?

Trending dish types

Vegetarian or meat?

Most popular cuisines

Food in 10 years

What are recipe developers saying?

Veggie Options Become Less Popular, but NZ Remains Health Conscious

Nationwide, Vegetarian Orders Have Dropped Significantly

In 2021, HelloFresh shipped notably fewer veggie dishes across the nation. However, residents may look to strike a balance when it comes to their meat intake as we approach 2022, as searches for 'pescetarian diet' grew by 150% in the past month according to Google Trends.

Healthy Plates Remain A Priority. NZ residents are still pursuing healthier options though, with balanced meals recognised as the nation's preferred way of eating. Tortillas and pasta-based meals also make the top 10, perhaps inspired by the viral TikTok variants of each dish type - from feta pasta, to the popular tortilla wrap hack, these dishes pack healthy, delicious flavours into an easy lunchtime meal.

Starters Triumph Over Desserts. Starters were preferred over desserts, furthering suggesting that households are looking for balanced options and reducing treats!

NZ’s Favourite Meal Type by Number of Meals Ordered in 2021

  1. Balanced Recipes - 601,461
  2. Bowl - 392,303
  3. Tortilla - 247,460
  4. Pasta -181,866
  5. Burger - 103,638
  6. Curry - 103,594
  7. Salad - 103,144
  8. Stir Fry - 93,936
  9. Pie - 74,674
  10. Meatballs - 34,632

New Zealand's Food Preferences Are Wide & Varied

NZ expresses its vibrant preferences clearly. Regionally, Wellington is the home to the biggest advocates of Italian, and in Otago, Middle Eastern cuisine was the top taste.
Cities across the nation also expressed their different taste buds, with Nelson residents having a clear preference for Indian cuisine, while Japanese food came out on top in Auckland.

Future of Food Trends

What are recipe developers saying?

Methodology

The 2021 food trends uses internal data based on the recipe choices made by HelloFresh NZ customers. It compares a nine month period, 1st January to 30th September 2021 and 1st January to 30st September 2020. Supplementary data was included to provide a wider context to NZ’s food trends. Search volumes are based on the average number of searches per month for a query using data from SEMrush. Search increases were found using data from Google Trends over the nine month period between 1st January to 30th September 2021.

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