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Play the musical cheese tasting game with HelloFresh

Play the musical cheese tasting game with HelloFresh

Did you know music can affect the way we taste cheeses and chutneys? Yep, studies show that tempo, pitch and key all play a part in how we perceive the tastes and textures of our food.
Multiple studies from the University of Oxford suggest a strong link between the way we process sound and taste. Using this research along with data from Spotify's API, HelloFresh have invented a fabulous cheese tasting game that's bound to leave you feeling festive. To play, simply pair the recommended song with its matching cheese from your HelloFresh cheese and charcuterie board.

Did you know music can affect the way we taste cheeses and chutneys? Yep, studies show that tempo, pitch and key all play a part in how we perceive the tastes and textures of our food.
Multiple studies from the University of Oxford suggest a strong link between the way we process sound and taste. Using this research along with data from Spotify's API, HelloFresh have invented a fabulous cheese tasting game that's bound to leave you feeling festive. To play, simply pair the recommended song with its matching cheese from your HelloFresh cheese and charcuterie board.

Multiple studies from the University of Oxford suggest a strong link between the way we process sound and taste.

Using this research along with data from Spotify's API, HelloFresh have invented a fabulous cheese tasting game that's bound to leave you feeling festive. To play, simply pair the recommended song with its matching cheese from your HelloFresh cheese and charcuterie board.
Studies show staccato sounds bring out the texture in cheese and enhance saltiness. This means that songs with a high tempo and low danceability (which Spotify judges by the tune's overall regularity) pair perfectly with firm, salty cheeses. To pair with the cheddar or vintage five forks from your platter, we've picked out popular hits known for their strong, steady beat.

Songs that bring out salty flavours

Artist Song Danceability Tempo
The Verve Bittersweet Symphony 0.36 171
Coldplay Viva la Vida 0.49 138
The Beatles Eleanor Rigby 0.58 138

Party songs make your chutney taste sweeter

It turns out that high pitched sounds have the ability to make your foods taste sweeter. Spotify's party genre is full of high key tunes that will not only lift your spirits, they'll make your fruity accompaniments taste even more tongue tingling. We've chosen Spotify's most popular party anthems to take your cheese party to a new level. Pair these songs with sweet onion chutney and they'll cut through your cheeses perfectly!

Artist Song Popularity
Spice Girls Wannabe 81
Swedish House Mafia Don't You Worry Child- Radio Edit 79
Shakira Waka Waka (It's Time for Africa) 78

SIt back, relax - and enjoy the sensational savoury flavours

Umami is a Japanese word used to describe a pleasant savoury taste. Studies show low, slow songs enhance umami flavours such as strong, rich cheeses and meats, which is why we've chosen heartwarming classics to pair with your brie, camembert and cured meats. Take slow bites, focus on the melody and let the cheeses and charcuterie take over your tastebuds.

Artist Song Key Energy Tempo Popularity
Ed Sheeran Kiss Me 2 0.23 75 73
Blind Pilot 3 rounds and a sound 1 0.29 59 59
The Smiths Please, please, please, let me get what I want 2 0.44 63 40

Play the HelloFresh Cheese Tasting Music Game Today!

Make our cheese and charcuterie boards taste even more delicious with the HelloFresh Cheese Tasting Music Game. Our boards are full of rich, creamy cheeses and flavourful cured meats to share with your family and friends.

Make home cooking easy with HelloFresh

Make home cooking easy with HelloFresh

Not sure what to make for dinner? Receive the most delicious easy-to-cook meals at your door every week. Packed to stay fresh, our meal kits fit perfectly into your fridge and come with super easy recipes that turn out amazing every time.

Not sure what to make for dinner? Receive the most delicious easy-to-cook meals at your door every week. Packed to stay fresh, our meal kits fit perfectly into your fridge and come with super easy recipes that turn out amazing every time.

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