Smarter Sourcing, Less Waste
We source many of our ingredients directly from Aussie producers, cutting out unnecessary steps in the traditional supply chain. A shorter path from farm to front door means we can avoid the packaging and repackaging often done by supermarkets.
Your ingredients are pre-portioned for every recipe so you only get exactly what you need, and nothing ends up in the bin. As a result, your HelloFresh meal creates 25% fewer carbon emissions than the exact same meal made from supermarket ingredients.
Learn more about our Life Cycle Assessment Study*.
*On a global average; national levels differ.
Reduced food waste
When food waste goes to landfill, it impacts the climate by producing greenhouse gases.
We forecast ingredient sourcing based on customer demand, meaning we only buy what's necessary.
On top of that, your ingredients come perfectly pre-portioned to the gram - which means you're reducing food waste by up to 21% with every HelloFresh meal.
KiwiHarvest
We're proud to support community organisations like Kiwiharvest to make sure any food surplus from our warehouse & packing facility is donated to those who need it most. Together in 2025, we rescued the equivalent of 467,915 meals from going to waste, preventing 631,685kg of CO₂eq.
Love Food Hate Waste
We're proud to support Love Food Hate Waste NZ in their mission to reduce household food waste, and encourage customers to consider the 4 Cs of effective meal planning:
- Check your week
- Check what you've got
- Choose your meals
- Create your list
LFHWNZ educates Kiwis and connects them with meal planning tools that work for them, including apps, meal kits like HelloFresh, or physical meal planners.
What can I do to reduce food waste?
